It is no surprise that 2023 has been a very mixed year for businesses. Cost cutting and a decrease in the flow of buyers and prospects, and ongoing changes to the overall consumer experience have all led to a reduction in revenue. Additionally, between the growing popularity of AI and other presented challenges, the current consumer landscape can be an opportunity or a threat to a business based on both the business’ current standing and its near future roadmap.
In the original 2021 article where we discussed the concept of chat and its application for consent collection we shed light on the challenges and potential legal issues tied to lead generation, particularly concerning consent collection and the necessity for clarity in lead origination. The concerns raised regarding the risks and legal implications for lead buyers hold significance, especially given the rise in consumer complaints and the potential for class action lawsuits. The importance of proper disclosure and consent collection can’t be stressed enough and one must align with the changing regulatory landscape where data privacy is increasingly crucial.
Hosting a chat form on trusted domains, facilitated by Botsplash, fulfills the requirement for first-party disclosure and consent collection. incorporating this approach allows businesses to potentially mitigate risks linked to lead generation from third-party sources. The benefits outlined in the 2021 article include the ability for businesses to gather consent, initiate text or call engagements as inbound, and facilitate upselling and cross-selling, align with the objective of establishing a compliant and customer-friendly lead generation process.
The significance of businesses asserting control over first-party consent and safeguarding lead buyers is highly emphasized. As regulatory dynamics evolve, solutions that empower businesses to exercise more control over consent and engagement processes become increasingly valuable.
The outlined goals with the Botsplash platform, emphasizing presence where customers are and providing responsive support through various channels, underscore a customer-centric approach to engagement.
Why chat? The ubiquitous reference made in the 2021 writeup - presence vs absence of chat on your website - today is synonymous with having a website or lack thereof one for your business 25 years ago. Similarly, it’s very much the same as having a social media presence as of 12 years ago. A lack of chat on your website and landing pages, prevents and limits the customer from initiating an engagement, resulting in the loss of a potential customer. Such losses are to be viewed as big leaks in the revenue stream and require immediate attention.
- Chat: Boost inbound engagements with chat, as it will assist with lead creation, lead nurturing, brand attachment, and customer commitment.
- Consent: Gather explicit permission before initiating communication and also disclose how information will be used.
- Conversations: Establish an expectation on who will be having conversations with the customer, bot-driven, agent-driven, and in what formats - call, text, more? Make it easy to communicate and engage with the agent.
- Conversions: The key to closing a deal is conversations; the better timely responses and assistance the customer receives, the higher the likelihood of them doing business with you is.
A unified, easy, and convenient experience is what consumers look for when making any online purchases, whether it’s ordering food, shopping for clothing, or even a Cybertruck! To ensure that consumer experiences are seamless, low friction and lower funnel fallouts, should be your goal and we at Botsplash can help you with that! For any business looking to enhance their lead generation practices, and tackle consent and engagement challenges, we encourage you to consider Botsplash as a solution.
How does it actually work? Once you connect with a member of our team, we can invite you to a demo to explore our chat capabilities either in scenarios of direct consumer experience or a marketplace-based offering. You can schedule time for a personalized demo with our founder, Aru Anavekar, via her Bookme link.
To learn more about Botsplash click the button below to schedule a demo with our team.
