Botsplash is a proud Google Messages Partner

Jun 25, 2020

Google launched Business Messages and Botsplash is an official partner. Now your customers and prospects can conveniently message from Google Search results.

Interested to learn more on how you can enable and deploy Google Messages for your business? Email us : and get started right away.

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Lead Management Masterminds Podcast with Aru Anavekar

May 28, 2020

Lead Management Masterminds is a podcast that where you’ll learn about best practices from the top lead management and sales marketing executives in the industry.

You'll hear about the optimization, strategy and techniques that have made each of our guests the best-of-the-best in this space.

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The Art of the Message: Strategies to communicate with prospects

Jan 09, 2020

Botsplash on panel at Lead Generation World #LGW2020. How text, instant messenger, and other platforms are changing how you communicate with Prospects.

How we communicate and engage with our prospects is a continual evolution of strategies and techniques. In this sessions we will hear from multiple experts as they share best practices around effective contact strategies using text, instant messenger, chat bots, and other forms of automation.

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Botsplash on panel at Leadscon #Connect2Convert

Sep 26, 2019

Lead buyers put tremendous effort into generating the right prospects for their businesses, and the effort is both worthwhile and necessary.

It is also expensive with leads consuming up to 25% of all costs. However, salespeople are a sneakily larger expense, representing as much as 40% of all costs! Does your business put as much effort into tilting the playing field to your salespeople favor, making it both easier for them and more efficient for you? Join this session and learn how companies are identifying the needs and individual strengths of their salespeople and what they are doing to fill those needs and take advantage of their strengths.

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Botsplash at Housingwire Engage conference Jun 13th & 14th

Jun 01, 2019

The second annual summit is highly focused on mortgage origination in a purchase market. We’ll tackle how current market conditions impact marketing strategies and tactics, and how the smartest marketers and lenders are growing and winning market share.

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Two Senior Mortgage Industry Executives Join Botsplash Advisory Board

Mar 27, 2019

CHARLOTTE, NC. - Botsplash, a technology startup that provides an omnichannel conversation ecosystem for enterprises, today announced that two senior executives with extensive experience in the banking, mortgage and lending have joined their advisory board.

C.D. Davies, formerly head of Global Mortgage at Citi and Vice Chairman at LendingTree, brings 30 years of experience in financial services and mortgage banking including 11 years as a CEO, to the team.

Keith Luedeman was the Founder and CEO of and grew the company until it's sale to a PIMCO-backed company in 2016. was named to the Inc. 5000 Honor Roll - an award given to companies who are ranked on the growth list at least 5 times. Keith is also the Executive Director of Innovate Charlotte and is passionate about giving back to the StartUp Community. His many achievements include being selected as the 2017 Blue Diamond I/T Entrepreneur of The Year.

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“Whole funnel can be run directly in Facebook”

Mar 25, 2019

What the housing industry needs to know about Facebook's latest moves: The social media giant has 3 new strategies in play, and they will affect everyone in housing. Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing

Here’s what you need to know, and how you can adjust your processes to benefit: 1. Facebook’s latest ad policy changes make branding more important than lead gen. Facebook’s great strength is letting marketers be ultra-precise when targeting customers, but it recently changed its policy ...

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Devopsdays Charlotte - CI/CD Ignite Talk

Feb 16, 2019

In the Ignite talk at Devopsdays Charlotte 2019, Ramu Pulipati shares experience of implementing CI/CD for Software-as-a-Service platforms. Also, he walks through the journey of starting small with Linux Shell scripts, growing out of it CircleCI and eventually implementing an enterprise class AWS implementaition.

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Hey lenders, the worst thing you can do is ...

Jan 29, 2019

Take it from me as a millennial: the worst thing you can do is call someone on the phone. Especially if you’re hunting for a mortgage—you don’t want to talk to some stranger at a bank or lender … until you do. But even chatbots can be annoying when your lender uses them poorly. It’s all about timing, and there are times when you actually need and want to text your bank and to talk to a human. It’s just a matter of when.

Botsplash makes tech that lets lenders talk to you on your terms. Don’t want to get cold calls from loan officers and would rather get text updates on your options? Botsplash does that. Once you’ve gotten your feet wet in the mortgage hunt, you can start to chat up multiple lenders using a tool like LendingTree or Zillow. Botsplash helps you do this without any phone calls.

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LendingTree integration on Botsplash

Jan 21, 2019

Botsplash platform is now integrated with LendingTree (NASDAQ: TREE), the nation’s leading online loan marketplace. Botsplash is an omnichannel conversation platform for enterprises. Lenders on Botsplash can use this integration to allow the LoanOfficers and Consumers matched on LendingTree marketplace, to interact via SMS or other preferred digital conversation channels.

With Botsplash, the lender can reach the borrower with Simple Text Messaging (SMS): Send borrower a welcome text, with link to online mortgage offers, Share image or pdf documents as Mutimedia Text Message (MMS). Got BombBomb account? Send welcome videos to the borrower. During the process, the borrower can share documents in form of image or pdf. Automate or schedule milestone notifications or action item reminders, etc.

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Botsplash attending Leadscon conference from March 4th to 6th

Jan 20, 2019

Leadscon is the worlds largest performance marketing conference and exposotion. Join 2,700+ lead-gen and performance marketing pros, learn from a senior-level speaking faculty. discover the hottest trends and newest technologies, limitless networking and new business opportunities. Botsplash is excited and thrilled to be part of the event.

If you are looking to connect or to learn more, schedule time to meet

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How these Charlotte companies are driving AI innovation

Jan 17, 2019

Robots, virtual assistants and predictive systems — they all fall under the umbrella of artificial intelligence. Charlotte companies are developing their own version of AI that ensures the human touch is left intact. Artificial intelligence is a machine’s capability to imitate intelligent human behavior.

Botsplash is another young company that burst into the Charlotte startup scene. Now in its second year, Botsplash offers real-time software for enterprises to engage with customers on one platform. Aru Anavekar, a former developer and product manager at LendingTree Inc., took her expertise to help create, with co-founder Ramu Pulipati, a new communication-based product that targets lending officers. Instead of contacting potential customers through multiple mediums, lending officers can use Botsplash to immediately connect with customers and have the system set up appointments.

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Aru Anavekar talking about goals for #hyggecares

Jan 14, 2019

“I never used to use goals, until I quit and started full-time on Botsplash,” says Aru Anavekar, CEO and Founder of the startup Botsplash, an online chat platform. “Usually, it’s the company goals, or the vision goals given by your boss or your team. If you want to get paid your bonus, you reach your goals and that’s how it is.”

“If we don’t achieve something, we still learn something while trying to achieve that goal,” she said. “Accomplishment drives. So every time you have accomplished something, you are more encouraged to do something even further on the same thing. So goal-setting, or milestone achieving is so very important.”

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Bringing the Charlotte Startup Ecosystem together

Jan 10, 2019

Seed the South is the only event in Charlotte highlighting all early-stage startups through a pitch competition and investor symposium. Our goal is to showcase Charlotte startups and improve the ecosystem by creating a more symbiotic founder and investor network.

As part of Collective Hustle, Aru Anavekar - Founder and CEO of Botsplash is proud supporter and co-organizer of the event. Check botsplash stall to learn more about omni-channel platform or Charlotte startup eco-system.

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Automation in Industries Panel

Jan 09, 2019

Welcome to the first Charlotte Bots and AI meetup of 2019. To kick start the year Charlotte Bots and AI is co-organizing this meetup with Davidson Machine Learning Group. We will have panelists that work or have insights into industries on Automobile Automation, HealthCare, Gaming, Retail to name a few.

Proudly sponsored by Botsplash and panel made possible by Josh Shabtai - Retail Expertise, Stephen Welch - Automobile, Gopal Indurkhya - IBM Industry Use Cases, Phillipe Loher - Health Care, James Guinn - IT Administration / Banking, Christian Lang - Payments.

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BombBomb integration on Botsplash

Nov 27, 2018

Excited to share that BombBomb video platform is now integrated and available on botsplash. Video marketing is a core essence of delivering the right message and building trust with your customer. Now, with the BombBomb integration, Botsplash clients can connect and engage with their customers by sending them personalized video message as Text, FB Chat or greet them on website and personal profile page.

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Open sourcing Slack app to send and receive Bandwidth SMS

Sep 11, 2018

To help us with extensive testing and to do so with ease, we have also developed Bandwidth (and Twilio) plugin for Slack app. Today, we are open sourcing the application to benefit the community.

The add-on makes it extremely easy to test our application from Slack app, and we maintain a separate channel in Slack where text messages can be sent using the slash command. This enables us to receive and send SMS using Slack. Get a peek at the code base here. Hope this article gave you an idea of the integration process. Do share your thoughts and opinions in the comments sections.

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Bandwidth SMS and Voice Integration on Botsplash

Aug 22, 2018

We are excited to announce Bandwidth SMS and Voice Integration on Botsplash. Bandwidth is a cloud communication platform that provides API based integration of voice and sms features into business applications. Here at Botsplash, we integrated Bandwidth for our conversation platform, to allow agents and visitors to send/receive messages and make voice calls.

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AmeriSave Unveils Multi-Channel Messaging Through Partnership with botsplash

Aug 13, 2018

Atlanta, Georgia - Today’s customers want answers instantly, and AmeriSave Mortgage Corporation, NMLS ID #1168, understands the importance of being readily available to answer their questions.

Through a partnership with botsplash, an innovative digital messaging platform, AmeriSave is now able to connect their loan originators to consumers utilizing botsplash’s centralized messaging hub to engage with prospective customers via chat, text or Facebook. Custom integrations with AmeriSave’s proprietary systems enables a seamless process. This allows loan originators the ability to engage with customers across multiple messaging platforms with ease and convenience.

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Charlotte Angel Connections podcast, part 2

Jun 21, 2018

Today we have Aru Anavekar back joining us on the podcast. This week I wanted to focus more on botsplash, the business. When did they start the business? They did a big pivot in 2017. How did the business start? What led them to pivot to their new business model? What is the Charlotte Bots and AI group?

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Charlotte Angel Connections podcast, part 1

Jun 14, 2018

Today we are excited to have Aru Anavekar join the podcast. Aru and Ramu Pulipati, are the Co-Founders of botsplash – “a software as a service messaging platform aimed at improving communications between consumers and businesses.” I love her story of discovery and learning. It plays so well into the heart of being an entrepreneur.

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Charlotte Cloud Computing2

Choosing between Cloud hosting providers

Jun 05, 2018

Based on our experience botsplash, Ramu Pulipati presented at Charlotte Cloud Computing meetup on 'Choosing between Cloud hosting providers'. Click on the link above for More details see about the presentation and slides.

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AI & Machine Learning: From Hype to Real World Applications

May 30, 2018

We'll begin with a high level overview of Machine Learning from our local interest group. Next an impressive array of presenters will discuss the algorithm that makes it all possible, explore job automation and elimination, and show off how a local startup is incorporating machine learning. You'll also have the chance to hear how AI and predictive analytics are being incorporated in the surgical field.

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WRAL Techwire

From electricity to life science, startups showcase future

May 05, 2018

Charlotte-based Botsplash is a software as a service messaging platform aimed at improving communications between consumers and businesses. It’s “Omni-channel” platform works across multiple digital channels. The AI and machine learning tech behind Botsplash helps agents understand customer’s needs and content they want. “It’s all about forecasting,” said CEO, Aru Anavekar.

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State of Tech Startup Showcase

Apr 06, 2018

State of Tech Startup Showcase Six North Carolina tech startup companies will pitch/demo their technologies in front of 500+ business and technology leaders at this year's State of Technology event. We had a great response of applicants - the review committee aimed to select a diverse range of companies with innovative solutions. We are pleased

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AWS Activate Builders Program

Accepted to AWS Activate Builders Program

Apr 02, 2018

Amazon Web Services provides startups with the low cost, easy to use infrastructure needed to scale and grow. The AWS Activate program provides startups with the resources they need to quickly get started on AWS – including credits, training, and support.

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Accepted to Microsoft Bizspark Parogram

Apr 01, 2018

Microsoft BizSpark is a global program provides technology, support, visibility, and community to promising startups and entrepreneurs. Launched by Microsoft, it enables startups to access Microsoft software development tools, connecting them with key industry players, and providing marketing visibility to help entrepreneurs start a business

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botsplash combines human flexibility and AI

Mar 25, 2018

Customer service is critical to just about any business. When it’s good, it keeps clients happy. When it’s bad, it drives them to the competition. And as Aru Anavekar has seen firsthand: Technology plays a big role. With many years of experience in the online compare marketplace and lending industry, Anavekar, 35, saw how outdated processes hindered businesses

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NC IDEA Foundation selects 25 semi-finalists

Mar 21, 2018

The record-breaking 185 submissions translated to the most geographically diverse applicant pool since the program’s inception, and for the first time, more than half of the submissions (almost 60%) came from outside of the Triangle region, with one-third of North Carolina’s 100 counties represented. The program also experienced a healthy increase

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