Summary : Engagement through digital medium is on the rise and everyone is checking something online almost every hour if not more frequent. Also at this point in time it is pretty confirmed and accepted that chatbots are here to stay! Chatbots are not a quick “over hyped” trend or marketing stunt for quick turn around in business. Instead chat platform need dedicated exploration, research and finding something that is best to tailor to suit your business operations. Now is the time to adopt, adapt and capitalize on automation with bots in order to promote, expand reach and deliver your business services and products.
Customers are online and actively shopping at all times around the clock. Specially if they are riding public transportation, Uber or self driving cars, they get more time to be online and look to Shop-Compare-Complete. The millennial generation mindset is to get products and services that are effortless, easy to use and follow. Remember these are the folks that pick recipes, DIY projects watching a 30sec videos in comparison to hour long shows! The products and services that serve and meet the need in short time, are and will be in big demand.
First look – ** website**. Questions to ask
Next Up – Social Media.
Lastly… not Final – Affiliate sites
Other digital channels – ** Phone, SMS, Email**
Study your visitors, customer engagement and interaction patterns. If the content you are presenting, sharing or promoting does not capture the attention of your consumers, then they will not be interested in what you have to offer. Alternatively if the content is interesting and useful, even if the consumer does not need the service or product at the time, they may refer a friend or family to consider. You could grow your digital presence and value(digital currency and reputation).
Be where your customers are. Invest time to explore platforms, solutions and approaches that best fit your business and your customer engagement needs. Use a platform that is open to personalization to help you highlight your business differentiation in your industry. If you have the visitor browsing patterns right, you could consider to automate some processes and workflows partially or in entirety.
Chatbots allow you to improve engagement and build loyalty.
Mobile apps help people get to access to business offering on mobile or tablet devices. It’s easy to push promotions and announcements through apps and get visitors to react. Question to ask is does your business need an app? Not all businesses have rapid changing content or repeated buyers that would require an app to keep customer engaged.
Chatbots are the latest digital strategy and medium to connect and engage with visitors. Chatbots can be built to embed on websites, social media and other digital channels discussed earlier. Having a chatbot that is trained and modeled for your business needs is a great way to get the millennial fan base and loyalty built.
Chatbots can be simple with limited features or complex with workflows modeled to learn and train the bot to improve with use.
Strategy and techniques to connect, engage and interact with customers is always changing and shifting. These change due to change in the consumers shopping and browsing preferences or methods. From print based advertising, the shift is to reviews from valued and trusted strangers! ** When people look for services and products they expect these are tried, tested and reviewed, or is it is brand new, then there is a “super easy and quick” way to try it out. **The shift in paradigm requires businesses to present its service and product offering in a manner that is personalized, branded, and easy to consume.
Take the time to research and understand who your audience is and where they are. Build and enhance your audience engagement by exploring and being available of new platforms that provide vast range chat solutions. You ‘ll soon find a way to get involved in conversation with customers and build something so easy to consume, that leads will just keep churning in.
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Botsplash, is an innovative, digital messaging software with the ability to connect agents and customers across any digital platform. In order to win and keep a customer’s business, businesses must be able to connect with customers in a meaningful way using websites, social media, text and email. Botsplash helps businesses adopt digital strategy with right balance on Live Chat and Automation.